With being beautiful comes being conscious.
No, we don’t mean obsessively checking yourself out in every reflective surface you pass by to make sure your cat-eyes are still on fleek!
True beauty radiates outward, manifested best when we consciously choose to touch others’ lives and make them beautiful too. Many of our favorite beauty brands understand this, and they have been taking deliberate steps to bring us the looks we want while also giving back to nature and those in need.
Here’s a roundup of five beauty brand advocacies you can support, so your next beauty choices can be socially and environmentally-conscious ones too!